silver masque
As the Social Media Director for Silver Masque, Northeastern University’s oldest student theatre organization, I worked to curate a consistent design aesthetic based on our already-existing logo. Below are some of the designs and copy I’ve created for our social media and associated productions.
WHEN?
WHAT?
SOCIAL MEDIA, BRANDING,
COPYWRITING, VECTOR ILLUSTRATION
JULY 2021 - MAY 2023
Design and copy from the Silver Masque Instagram. Photos, videos, and design guidelines.
Page and event covers from the Silver Masque Facebook. Primarily vector illustration.
one-act posters
Poster designs and related assets for our one-act plays, which are produced once a year.
I started my position at Silver Masque following a recent rebrand, and no social media design guidelines had been set to match it at the time. Taking inspiration from the continuous lines and bulbous shapes, I started to experiment with finding design motifs to utilize in our posts and ultimately came up with a wide variety of templates that are still used by members today.
This is the color palette I developed as I began to explore what the Silver Masque aesthetic might look like. Generally, the blues acted as primary colors, pinks as secondary, and greens as tertiary. The yellows I used only occasionally, and specifically with star, sun or moon motifs.
GRID POSTS
year in review 2022
year in review 2021
PAGE COVERS
EVENT COVERS
Event covers for some of our ten-minute plays, five of which are produced each semester.
one-act posters
evangeline
“Can anyone truly move on? When the one we love is lost, how do we keep living? When the young, angelic, titular character of Evangeline makes a deal with Death to bring back one mortal soul, the life of a poet named Maeve Simon is turned upside down. Her fiance, Isaac, has returned from the dead with only one problem: Maeve is the only one who can see him. As Evangeline continues to barter with Death, and as Isaac’s continued presence begins to take a toll on Maeve, the natural and the supernatural worlds collide, asking us the question: when should we let things die?”
Since graduating in 2023, Silver Masque has actually continued to commission me to create their one-act posters every year! This latest play is from spring 2025, and its poster design was fairly straightforward - I felt that my navy and pink brand colors fit really well with the themes of this piece. I wanted to emulate the feeling of lots of people simultaneously having parallel experiences of love and loss, while still keeping Maeve and Isaac clearly in the forefront. I also felt that utilizing radial blur and gradients would help emphasize this play’s supernatural and emotive elements.
leap off the page
Over the course of eight weeks, Maria is challenged to write and produce an original musical about love. The problem? She doesn't know what love is. Joined by a comedic array of her closest friends and artistic collaborators, Maria is forced to face herself through the lens of the fictional lives she's creating. Where does she draw the line between writing and reality? The play features hard-hitting existential questions and astronauts who do silly things.
For Silver Masque’s spring 2024 one-act, Leap Off The Page, I feel like I finally learned how to effectively meld the club’s existing brand colors and illustration style with each play’s individual story and vibe. Arguably the biggest way I implemented the latter elements in 2023 and onward was experimenting with different title typefaces. Since Leap Off The Page is about writing, I decided on a handwritten script font.
garlic sounds
For our spring 2023 one-act, Garlic Sounds, I was heavily inspired by vintage horror movie posters and book covers, especially considering that (spoiler alert) the main villain of Garlic Sounds is a vampire. I tried to combine said vintage style with the flat vector illustration that I usually used for other posts, and drew from the color palette for the greens and the navy blue background.
“College student Charlie has more important things to worry about than their midterms: mainly, the fact that there’s something really weird going on with the host of the college’s radio station, and their two closest friends don’t seem to care. But what is going on, and why won’t anyone listen?”
a crime of passion
“A Crime Of Passion is the story of a man haunted by his husband, whom he has murdered in cold blood. Following this twisted story will leave you with many questions - what is passion? What - or who - is judgement? Is death final? Can life and death be intertwined?”
Our spring 2022 one-act, A Crime Of Passion, was one of my first opportunities to design a theatrical poster. It was a unique challenge in that I needed to create something eye-catching and thematically relevant while still doing my best to adhere to Silver Masque’s colors and fonts. In retrospect, I wish that I’d focused a bit more on the latter - I think that sticking to Futura for subheader text and utilizing cooler reds and blues would’ve made everything tie in together much more smoothy. All in all, though, I do still like this poster, and I think that the flat vector style still does a lot of work in making it stay on-brand.
Resized images of the poster with an additional slide of the date, time and location for our Instagram.
Resized poster and a template for headshots and bios of the cast & creative team that ended up going into a slideshow playing on loop on the monitor outside the performance space.